This is the hands-on side: what to change on your own pages. The explanation of why it works belongs to the wider question of how assistants choose sources.
1. An answer paragraph at the top
On every page that matters, put a paragraph of forty to sixty words in the opening lines that answers the central question — complete and self-contained. It has to make sense read out of context, because that is how it will be quoted.
2. Headings in the form of questions
“How much does it cost”, “how long does it take”, “what is it for”. Those are the shapes people ask in, and they match directly what the assistant was given.
3. Marked-up frequent questions
Having a questions section in the text is not enough: it has to be marked as structured data to be read easily. Any modern platform supports this, often through a field of its own.
4. Specific information
A deadline, a price, a measurement, a condition. Generic text is not cited because it adds nothing. If you only serve one region, say which. If the lead time is three working days, say three.
5. Keep a visible review date
Some systems prefer recent content. A real review date — not the timestamp of every comma you fixed — supports the claim that the page is current.
6. Do not block the crawlers by accident
It is worth checking your site’s robots.txt. A badly configured block prevents reading, and no amount of text editing fixes that.
7. Be cited outside your own site
This is the part that does not depend on writing. Sites mentioned in several places are treated as more trustworthy. Presence in directories and search sites in your field builds exactly that.
How to check
Ask the assistants what your customers would ask, and look at what they answer and whom they cite. It is the only measurement that matters, and it is free.
