What are backlinks and how do they work
The explanation without jargon: what backlinks are, why they decide who shows up first, and what separates a good link from a useless one.
Backlinks
What they are, how to earn them and why they decide who ranks.
How to get quality backlinks
The ways that actually work to earn links — from the easiest to the most demanding, with the effort each one costs.
Free backlinks: what works and what wastes your time
There are good links you can get for nothing, and there is a lot that only eats an afternoon. The honest line between the two.
How many backlinks does my site need
There is no magic number — there is a practical way to work out how many you need for your particular fight.
Bad backlinks: how to spot them and what to do
How to recognise the links that hurt, where they usually come from, and what can be done once they have appeared.
How to check a site’s backlinks
How to see who points at your site — and at your competitor’s — using free tools.
Backlink or internal link: what changes
Two kinds of link, what each one does for your site, and why ignoring the second wastes the first.