TikTok hands out reach no other network gives a beginner: a video from a new account can reach thousands of people. That attracts a great many affiliates, and it explains the familiar frustration — a hundred thousand views and three sales.
Why the reach does not become sales
Somebody on TikTok was not looking to buy. They stopped on your video by accident. That is not a flaw in the platform: it is the difference between interest you generated and interest that already existed. In search, the intention is already there.
What does work
- A real demonstration: the product working, in your hands, without advert-style editing;
- The problem before the product: show the annoyance in the first seconds; the product is the answer, not the opening;
- A niche: an account about one subject trains the algorithm to deliver it to people who care about that subject.
Where the link fits
In the bio. The video does not carry a clickable link, so its job is to make the person go to the profile. Say so out loud, not only in on-screen text.
Pair it with people who are already searching
The answer to the conversion problem is not to abandon TikTok — it is not to depend on it alone. A page of your own with your review of the product reaches people who are researching, and keeps reaching them after the video has left circulation.
For that page to be found, it needs a presence in search.
