Bad backlinks: how to spot them and what to do
How to recognise the links that hurt, where they usually come from, and what can be done once they have appeared.
Blog
Straight guides on promotion, backlinks and being found on the internet.
How to promote affiliate links on TikTok
The biggest reach of any network and one of the smallest conversion rates — and what to do about that gap.
How to show up with a Google Business Profile
How to create, verify and keep the profile that puts your business on the map — and what makes one profile show more than a competitor’s.
How to promote my product online
Promoting a product is not the same as promoting a business: the product has to be found, usually by somebody who already knows what they want.
How to promote my website on Facebook
How to use Facebook to move people to your site — including why reach fell and what still works.
How to check a site’s backlinks
How to see who points at your site — and at your competitor’s — using free tools.
How to promote affiliate links on WhatsApp
It converts better than any social network and punishes faster than all of them. Where the line is.
How to appear on Google Maps with your business
What decides which businesses show on the map when somebody looks for a service nearby.
How to promote my online store on Instagram
Visual platform, visual shop — a good match with one caveat that decides the future of the business.
How to promote my business on WhatsApp
Catalogue, direct link, lists and status: what works on WhatsApp without turning you into the contact everybody mutes.
Backlink or internal link: what changes
Two kinds of link, what each one does for your site, and why ignoring the second wastes the first.
How to promote affiliate links on Google for free
You do not publish the link — you publish a page of your own, and the link sits inside it.